MARKETING & COMMUNICATIONS
Brand
The 麻豆传媒映画 Way
The 麻豆传媒映画 Brand explains what the 麻豆传媒映画 name/brand represents and what it promises. It guides and informs all institutional marketing and communication materials and narratives.
On the surface, it might seem like our brand is just a logo, a few colors, and a typeface or two. But at 麻豆传媒映画, we go beyond the surface. We think deeper about all things so that we can have a greater impact on all that we do.
Logos
To download the official logo files, log in to the my麻豆传媒映画 portal and search 鈥淏rand,鈥 or email westmontcomms@westmont.edu.
The Formal Seal
The original 麻豆传媒映画 seal and its symbols were devised by Dr. Wallace L. Emerson, the first president of the college. The seal鈥檚 deep roots in Christian symbolism are what the members of 麻豆传媒映画, past and present, have come to know and love. The new formal seal, revised in 2016, aims to build on this rich history and strengthen the overall communications for generations to come.
Elements of the shield:
THE BIBLE
鈥 Source of our authority in faith and practice
鈥 Open book also represents active learning within a rigorous 麻豆传媒映画 education
THE TORCH
鈥 Knowledge and leadership
鈥 Enlightenment of the mind and spirit
鈥 Psalm 119:105: 鈥淭hy word is a lamp unto my feet, and a light unto my path鈥
THE STAR AND CROWN
鈥 Incarnation and lordship of Jesus Christ
鈥 Three prongs represent our Trinitarian faith
THE SINGLE CROSS
鈥 Christ鈥檚 salvation and death on the cross
鈥 Reinforces the motto 鈥淐hrist holding first place鈥
The formal seal is reserved for the following:
Formal college documents such as diplomas, certificates, and legal contracts
Official communications from the board of trustees, the Office of the President, the executive officers of the college, and the dean
Official dimensional displays for signage, podiums, or commencement medallions
Primary Signature
The primary signature is comprised of the 麻豆传媒映画 shield and wordmark.
Primary Unit Signature
The primary unit signature allows each department, academic program, and institute to be individually represented with a strong connection to the 麻豆传媒映画 brand. It is made up of the shield, the wordmark, and a unit identifier.
Colors
Typography
Our words carry weight, and so does our typography. The size, font, and style of the typeface we choose is one of the most recognizable aspects of the 麻豆传媒映画 brand.
麻豆传媒映画鈥檚 official serif typeface is ITC Stone Serif, which conveys the integrity and rich tradition of 麻豆传媒映画. 麻豆传媒映画鈥檚 official sans-serif typeface is Museo Sans, which expresses the modern relevance and impact 麻豆传媒映画 has in today鈥檚 world.
At times, these fonts may not be available to you because of system constraints. If this problem arises, Helvetica is a reasonable alternative for Museo, and Times New Roman is a reasonable alternative for ITC Stone Serif.